Ban Four Loko and other Alcoholic Energy Drinks Now!
Posted on November 6, 2010 under Executive Director's Blog, LICADD Blogs
By Jeffrey L. Reynolds, Ph.D
Thanks for all the feedback about our hard work in pushing for a nationwide ban on “Four Loko” and “Joose,” alcoholic energy drinks (AEDs) that have been called “Blackout In a Can.” Sales of these products are reportedly up more than 400% in the last year, and so are emergency room visits among those who consume AEDs.
Several college campuses have banned the drinks from their premises and there are bills pending in several states to do the same. Utah has already done so, correctly pointing out that AED packaging makes it too hard to distinguish them from soft drinks, not to mention that the products contain 12% alcohol and the caffeine equivalent of several cups of coffee.
Alcoholic energy drinks should be banned. If the federal Food and Drug Administration won’t pull them from the market, then New York State lawmakers should do so. We’re working hard on this issue and will be announcing some focused activities shortly.
In the meantime, please take a second to let the folks at Phusion Projects – the makers of “Four Loko” – know that it’s wrong to profit at the expense of our young people and that both their products and their marketing strategies threaten public health.
Here’s their contact info:
Mr. Jaisen Freeman
Managing Partner & Co-Founder
Phusion Projects, LLC.
1658 N Milwaukee Ave. #424
Chicago, IL 60647-5651
Phone: 1 (888)402-5247
eMail: generalinquiry@drinkfour.com
Let Mr. Freeman know how you feel and please join our Facebook group calling for a ban.






